Skip to content

15% Off On Your First Order By Using Code WELCOME15 | Flat 10% Off On Orders Above Rs. 1000/- By Using Code "NORTHMIST10"


About Us – Northmist Skip to content

15% Off On Your First Order By Using Code WELCOME15 | Flat 10% Off On Orders Above Rs. 1000/- By Using Code "NORTHMIST10"quot;

About Us

NorthMist- Fashion for the Mindful

Who Are We?

We are India’s first organic cotton menswear brand. NorthMist stands for naturality. Everything we do, brings us closer to nature.

NorthMist is the best eco-friendly brand which resonates a strong commitment towards the sustainable and ethical production of Organic clothing.

Our natural clothing company is ingrained with a simple philosophy—to design timeless fashion while caring for our environment. Our super soft tees are all 100% pesticide-free organic cotton.

Our brand has developed long-lasting relationships with the factories and suppliers working to ensure that every person who touches our clothing is treated respectfully with fair wages and working conditions.

Our Mission

We are on a mission to comfort, nurture, revive, and sustain — all through using 100% organic cotton. Our offerings from seed to stitch are certified to the Global Organic Textile Standard (GOTS).

What makes us who we are?

We love organic cotton because of the twofold benefits of a reduced environmental impact and for our customer’s health. This shows how much we really care!

Our Commitment

NorthMist produces high quality fashion that you will feel proud to wear. We are committed to using the highest quality organic cotton from farmers who work under healthy conditions.

Modern Essentials

Encompassing the brand’s clean look with pastel shades and contemporary styling, our Tees are easy to wear, fuss-free, well-made clothing with 100% natural materials. Our clothes are timeless and designed in both Round Neck and Polos.

Great for all seasons

Our sustainably fashioned Tees are great for all seasons because it is breathable. Our Tees are guaranteed to give you the fashion edge while maintaining comfort and style.

Minimal Carbon Footprint

We are thoughtful about the materials we use— we trace our organic cotton from seed to skin, ensuring it’s grown fairly and with a minimal carbon footprint. We do not use hazardous dye coloring substances like Azo in our products. Our packaging is made with recyclable paper.

Why Organic Cotton?

Sourcing organic cotton is a healthier, more eco-conscious alternative to non-organic materials. Organic cotton is grown without the use of toxic pesticides, fertilizers and GMO’s that are proven to harm the environment, farmers, producers and the consumer.

The Case for Change

According to the World Health Organization up to 20,000 deaths each year are caused by pesticide poisoning in developing countries during the manufacturing process. Pesticides cause a range of health concerns from short-term impacts like headaches and nausea to chronic impacts like cancer, reproductive harm, and endocrine disruption. On top of this, conventional cotton production may be the largest water user among agricultural crops.

Honest prices

We keep our distribution model lean to ensure to enjoy the best quality at the best price.

The Northmist Story :

Northmist was born out of the need for real sustainable fashion choices. Northmist was born from the understanding that sustainable fashion had to be made accessible for everyone in order to make a substantial difference. The philosophy at Northmist has always been one of taking charge and pushing further than is expected. Most revolutions happen by force, but the ones that last happen by choice. Northmist is an attempt to move people to choose the right things, without giving anything up in the process.

As an early adopter of a sustainable lifestyle, Smrity was acutely aware of the obstacles in the way of switching to a sustainable lifestyle. Northmist is Smrity's attempt to bridge this gap, so we may all be brave enough to take that leap.

  • Enduring Fashion

    Increase the lifecycle of your wardrobe sustainably.

  • Ethical Threads

    We are ethical as much as we are sustainable.

  • Honest Pricing

    Our prices are as honest as our intentions towards sustainable fashion.

  • Pay it Forward

    We support organic farmers with every purchase you make.

  • Customer Conscious

    We make our customers as much of a priority as the planet.

  • Our Mission

    We aim to change the way the world does sustainability. A little every day, together!

    Our Vision

    We aim to accelerate the reversal of the damage to the planet's resources and ecological health and we aim to do this through an impact-driven approach to sustainable fashion.

  • Become earth-friendly

    impact advocates

Our Promise

How good are you at sustainability? Our promise to you is that it doesn't matter.

Whether you are inexperienced at sustainable fashion, or a longtime conscious consumer, Northmist welcomes you to measure your impact and watch it grow with every purchase.

  • Our Sustainable Initiative

    Made with 100% Organic Cotton, apparel that’s gentle on you and the planet.

  • #ONEtoFarm

    Learn about our 1% profit sharing initiative

  • Supply Chain

    From sourcing organic cotton to biodegradable packaging, sustainable from start to finish

  • Unboxing Sustainability

    Everything we send you is 100% good for you, and the planet.

1 of 4

Impact that grows with intent

At Northmist we commit to earth-friendly practices and we ensure every purchase feels good on your skin and easy on your conscience. Our certifications are based on the highest standards of sustainability that we hold ourselves to.

We measure our success through action.

With Northmist, you’ve helped us save

Our Profit Sharing Initiative

Ethical sourcing is the core of the Northmist model. Every person that commits to a sustainable lifestyle is aware of how crucial sourcing of raw materials is. At Northmist we understand that sustainable fashion is built on the backs of farmers and the only way this movement will grow is when they grow together with us. At Northmist we give back 1% of revenue to our partners in this journey towards sustainable future.

Learn More

Supply Chain

Clothes made with ethically sourced cotton that is pure and organic are packed only in biodegradable and eco-friendly packaging. We maintain the quality and sustainability of our practices from step one till the very end. We are here to revolutionise the way you see sustainable fashion.

Responsible Packaging

We aim to go deeper than the impact we make through our products. We want to sustain every habit and every practice that we undertake as a brand, decreasing and ultimately eliminating the carbon footprint we leave behind. Northmist packages the products in material that is safe for the planet like paper bags and boxes made out of recycled paper.

We are Sustainable


Explaining #truenorth

#truenorth represents our commitment to staying true to our sustainability goals, even when the steps we can take are small. It is the promise we made to ourselves to stay the course no matter how long it takes to get there. A little every day will get us where we need to be, together.


to the Northmist Newsletter!