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Why Organic Cotton Is Better Over Conventional Cotton

Posted by Arijit Mazumdar on

"Study nature, love nature, stay close to nature. It will never fail you." -Frank Lloyd Wright once said. Most of the civilian population in our world are uninformed or unconscious about the extremely harmful effects of chemicals that are utilized in the agricultural sector. Conventional farming is a production system which uses synthetic agricultural chemicals such as fertilizers and pesticides. Genetic- engineering and modification, mono-cropping and injection of antibiotics also fall under conventional farming. The effects of this system are damaging towards humans, animals and most importantly, the plants that we consume. These effects include soil degradation and erosion, diseases...

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This is why eco-fashion matters

Posted by Sameera Fernandes on

Let’s get straight to the point – conjured images of rough fabric and unsophisticated styling does not amount to eco-fashion. We are referring to elevated style and beyond, certain criteria in place – which has been beneficial to the environment – ingredients that make up the ready-to-wear clothing which has gone through a deep intrinsic evaluation on its carbon footprint and chemical load before it reaches the customer. And it is innovation in sustainable practices that have played a pivotal role here. Although it is a well-known fact – not publicized though that the fashion industry happens to be the...

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The Curious Trend of Earth Colors

Posted by Sameera Fernandes on

Today, we are all tree huggers. We are back to ditching plastics and taking up climate change as a priority on a global scale. Everything we do centers around our planet. Wearing natural looking clothing too! Perhaps wearing clothes closer to nature makes us feel more connected with our earth. That explains why the best choice of a preferred break is an outdoor activity such as trekking, camping or a long weekend in search of fresh air and no cell signal. Earthly and light serene pastel shades are now the order of the day. The Lucid Yellow, the Bare Black,...

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Beautiful Fashion Should Not Cost the Earth

Posted by Sameera fernandes on

Times have changed and everyone wants to be in the present – in the new. Keeping up to the latest trends be it food, fashion or even endorsing a community campaign is now the order of the day. So much so for clothes as well. And it is not just the women, it the men who have their say too. With sustainability on the agenda and an integral part of the Sustainable Millennium Development Goals, the world is moving towards greener initiatives. Reducing pollution in the form of carbon miles, online transactions – shopping and payments, shipments closer to the...

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The Different Shades of a Northmist Man

Posted by Arijit Mazumdar on

Colors are very specific to your mood. On days when you want to look your professional best, you might pick up a crisp white t-shirt from your wardrobe and pair it up with a blue denim, ready to take on the world. But for casual friday night out when you want to have a good time, surely enough you ditch the white and stick to more appealing colors! A balanced wardrobe speaks a lot about your character and gives you the freedom to explore your individuality. But sometimes it becomes difficult to maintain that perfect balance. Especially for a man,...

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