News

  • Color Combinations You Need to Know About: a la Nature

    Stuck with the right color combination? Look around you and you will find inspiration from every corner of nature. From flowers to fish, there is no shortage of fashion aspirations. Pick the most basic colors and find ways to pull off the best looks, always.
  • Fashion & Its Impact on our Environment

    Regarded as the second most polluting industry in the world, the growth of the fashion industry has had a disastrous impact on our environment. As ...
  • Organic Cotton vs Conventional Cotton: A Retrospect

    Cotton is one of the most popular fabrics and is used widely. Cotton can be classified into various types, however, the most popular is conventional cotton. But the environmental impacts of conventional cotton is severe. Let's understand what has given way to organic cotton and why most people are opting for the same.
  • NorthMist Associates with CGI, Kick-Starting “Sustainable Corporate”

    The global IT consulting giant, CGI, recently associated with NorthMist for the former’s Annual Meet. An IT company that has been serving its clie...
  • Eco-friendly Durga Puja: Reality or Myth

    Eco-friendly Durga Puja might seem like a far-fetched idea. However slow the changes may be, people are shifting towards more sustainable options when it comes to celebrating the grand festival.
  • Tales from the Field

    We went around the Kadapa district to interact with the backbone of our company, the farmers. We got a detailed insight into their thoughts that often goes unheard. Their tales are inspiring. Here is what they had to say about farming organic cotton.
  • Why Sustainable Fashion Matters?

    Sustainable fashion is under the spotlight. But there are too many myths surrounding it. Sustainable fashion is the future of our planet. It is time to realize and make a shift immediately.
  • Thoughtful, Responsible, Sustainable: Our Story

    We started with the vision of being more sustainable. A year later, we are successfully changing lives, of both farmers and customers, all the while being environmentally responsible. We love fashion, but not at the cost of our planet. This our story of being thoughtful, responsible and sustainable.
  • Beautiful Fashion Should Not Cost the Earth

    Times have changed and everyone wants to be in the present – in the new. Keeping up to the latest trends be it food, fashion or even endorsing a c...