News

Tales from the Field

Posted by Annesha Thakur on

Tales from the Field
We went around the Kadapa district to interact with the backbone of our company, the farmers. We got a detailed insight into their thoughts that often goes unheard. Their tales are inspiring. Here is what they had to say about farming organic cotton.

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Why Sustainable Fashion Matters?

Posted by Annesha Thakur on

Why Sustainable Fashion Matters?
Sustainable fashion is under the spotlight. But there are too many myths surrounding it. Sustainable fashion is the future of our planet. It is time to realize and make a shift immediately.

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Thoughtful, Responsible, Sustainable: Our Story

Posted by Annesha Thakur on

Thoughtful, Responsible, Sustainable: Our Story
We started with the vision of being more sustainable. A year later, we are successfully changing lives, of both farmers and customers, all the while being environmentally responsible. We love fashion, but not at the cost of our planet. This our story of being thoughtful, responsible and sustainable.

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Beautiful Fashion Should Not Cost the Earth

Posted by Sameera fernandes on

Times have changed and everyone wants to be in the present – in the new. Keeping up to the latest trends be it food, fashion or even endorsing a community campaign is now the order of the day. So much so for clothes as well. And it is not just the women, it the men who have their say too. With sustainability on the agenda and an integral part of the Sustainable Millennium Development Goals, the world is moving towards greener initiatives. Reducing pollution in the form of carbon miles, online transactions – shopping and payments, shipments closer to the...

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