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We started with the vision of being more sustainable. A year later, we are successfully changing lives, of both farmers and customers, all the while being environmentally responsible. We love fashion, but not at the cost of our planet. This our story of being thoughtful, responsible and sustainable.

Times have changed and everyone wants to be in the present – in the new. Keeping up to the latest trends be it food, fashion or even endorsing a community campaign is now the order of the day. So much so for clothes as well. And it is not just the women, it the men who have their say too. With sustainability on the agenda and an integral part of the Sustainable Millennium Development Goals, the world is moving towards greener initiatives. Reducing pollution in the form of carbon miles, online transactions – shopping and payments, shipments closer to the...