Most of our customers had this question before they bought our product. Specifically they ask us "We understand why organic food. No harmful fertilizers and pesticides and keeps us healthy. But how does organic fashion benefit us?".
Organic cotton benefits us by helping the environment. Organic cotton causes less water footprint and carbon footprint. It uses no harmful fertilizers and pesticides.
- Produced, and certified, according to organic agricultural standards.
- Cotton is grown without toxic or persistent chemicals.
- Organic cotton is grown in an environment friendly way that replenishes and maintains soil fertility and builds biologically diverse agriculture.
- The products made from organic cotton are better forhuman skin.
- It’s not that organic cotton "costs more" it’s that conventional cotton “costs too little” because when a fair price is paid, it makes a huge difference to producers and only a small difference to the consumer.
- Produced with the use of ‘agrichemicals’ (artificial pesticides and fertilizers) along with genetically modified (GM) seed
- Cotton is grown with chemicals which impacts our land, water and the farmers who grow the cotton.
- Conventional cotton is treated with pesticides, insecticides, and Genetically Modified Organisms.
- Chemicals used very intensively during the cotton grow cycle, and some residue always stays in the fabric fibers which is not the case with organic cotton.
- Health and environmental costs are often externalized meaning neither the consumer nor the retailer ‘pays’ for them, the farmer and the environment does which is why conventional cotton is cheaper.
Based on data from the 2015/16 growing season, a total of 107,980 mt of organic cotton fiber was produced by 18 countries. This is compared to 21 million mt of "conventional" cotton – meaning that, at present, approximately 0.51% of global cotton production is organic.
After seeing a 10 percent rise in production of organic cotton in 2013/14, 2014/15 saw a slight downturn of 3.8 percent. However, the production looks set to increase again in 2017/18.
Demand for organic cotton is without doubt growing and more and more brands have made commitments to use 100 percent organic cotton. This will create opportunities to improve organic cotton supply chains and incentivize farmers to increase production.
Benefits OF ORGANIC COTTON
With every tshirt you save
- 1750 glasses of drinking water
- 60w light bulb on for one hour
- 165 grams of pesticide
- Driving an average car for 1 km